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Hollander Consultants Activates Second Website in Series

Portland, OR – With the recognition of the tremendous interactivity that web logs (or blogs) provide, Hollander Consultants has moved forward into a new era of information exchange by starting the new website , the second website Hollander Consultants has launched in recent weeks.

“Hollander Consultants has provided practice management consulting to doctors in professions as diverse as dentistry, veterinary, optometry, ophthalmology, medical doctors and chiropractic for 22 years. Hollander Consultants is providing www.practicemanagementblog.com as a service to everyone that would like to know more about how to manage a practice or some other form of business,” said Matthew Bratschi, director of public affairs for Hollander Consultants.

Hollander Consultants recently launched as the first in a series of new websites designed to put the Hollander Consultants brand into broader view in cyberspace. Hollander Consultants also has two additional websites, its main site and an online magazine, Solutions, at .

“This is a very exciting time. This year is the beginning of a fresh period of expansion in Hollander Consultants’ history. The upcoming series of websites will be a great enhancement to our educational and marketing efforts,” said Fred King, CEO of Hollander Consultants.

Hollander Consultants was recently named one of the top 50 companies to work for in Oregon by Oregon Business magazine, the leading publication for Oregon businesses.

Hollander Consultants is one of the leading national consulting firms in United States and Canada for the combined dentistry, optometry and veterinary professions and uses the administrative systems developed by business management pioneer, L. Ron Hubbard.

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About the Author

Director of Public Affairs

Are you contributing to one of the estimated 36.1 million (and growing) blogs online? Or are you thinking of entering the fray and starting to publish a blog for your small or home business? Make sure you are publishing the right type of blog for your kind of business, or all that writing time will have been for naught.

The Blog Blood Test

Just as there are different types of blood, there are many different types of blogs, and each serves its own purpose. Giving your blog a blood test will help you determine which type of blog is best for your business and what may be wrong with the one you’ve got now.

Blog Blood Type 1: Customer Relations - Blogging is one of the best ways to put a face and personality on your business, especially if you operate entirely in cyberspace. Those that best employ their blog in strengthening relationships with their customers spend a lot of time interacting with customers, answering questions, providing useful tips, and keeping them informed of business happenings. These blogs focus less on the company’s products and more on the company’s culture and outlook. The goal of this type of blog is to engender customer loyalty and establish a consistent flow of interested website visitors.

Blog Blood Type 2: Sales - As you can imagine, most businesses that blog do so because of the perceived benefit to their bottom line. While very little quantitative research has been done with regards to the actual monetary impact of blogging on overall sales, the ubiquity of sales-oriented blogs indicates some kind of return-on-investment. Sales blogs focus on product developments and benefits to the customer. There is less online interaction with customers via the blog as the goal is to move readers off of the blog and onto the product pages. The goal of a sales blog is to encourage visitors to purchase a product, service, or information that the company is offering.

Blog Blood Type 3: Personal Web Journals - These blogs make up the bulk of the 36.1 million web logs online. The majority are personal accounts written without regard to size of readership or monetary value. Many have heralded free blogs as the Internet’s greatest achievement, allowing virtually anyone with an internet connection to publish literally whatever they want, and all in a matter of a few minutes. There are as many purposes for personal blogs as there are bloggers. Perhaps the most common theme is the chance to be heard.

I’ve Taken the Blog Blood Test…Now What?

Which category did your blog best fit in? Did you find that you’re writing one type of blog but desiring the benefits of another? If you haven’t already started your blog, which type do you believe would best match your writing abilities and desired outcome? Simply put, if you’re not writing the best type of blog for the benefits you want, you’ll never get them - and you’ll waste a lot of time in the process.

If your current blog is doing exactly what you want it to, leave it alone. If you find that some changes are necessary, consider the following questions:

• Do I think I can drive actual sales from the blog?
• Would I rather spend my writing time interacting with customers (both positive and negative) or writing about my product? (Remember the blood test)
• Am I the best person to author my blog, or is there someone else who could do a better job?
• Do I want to stage the blog as a company-sponsored communication tool or would I rather it appear as a kind of third-party, objective review?
• How much time am I willing to spend writing?
• How free do I want to be with regards to frequency of posting and responding to customer comments?

Millions of others are already blogging, but don’t let that stop you from starting. Give your business the blog blood test and see which type works best for you.

About the author:
Nick Smith is an internet marketer with an internet . For information about a DNA and other DNA products, visit .

Does your business need a blog?

A blog is a Web log, an online journal. Blogs started out as
online diaries, in which diarists shared their everyday lives
with the world. From their beginnings as a weird Web fad in 1998,
blogs have moved on, and are well on the way to becoming a
standard business tool.

Why? Because in February 2003 Google.com bought Pyra Labs, the
company which owns the Blogger weblogging tool. Blogger.com, one
of the main sites providing blog software and hosting, boasted a
million hosted web logs in early 2003.

Google.com’s interest in blogs indicates that blogs are
mainstream. A blog help your business in many ways, depending on
whether you create a private or a public blog. Blogs are so
useful that you’ll want to create both.

=> Your business’s private, internal blog

These days, no one works alone. Even if you’re a solo business
operator, you have colleagues — partners, contractors, and
suppliers with whom you communicate daily. A private blog makes
working with a group easier, because you can streamline your
interactions, saving time and energy.

A private blog can contain notes to yourself, or to colleagues.
It’s a place to store information and tips that might not warrant
a special email message. You can post information like meeting
notes, project tasks and summaries, and updated price lists. You
can also post links to large files — no need to email, fax, or
mail them to and fro.

Your blog is more useful than email, because blog postings are
dated, and easily searchable. You can post a message you want
everyone to read, and the message stays on the blog. With email,
you read and delete, or read and forget.

If you’ve worked on a project with someone in another state or on
the other side of the world, you’ve blessed email, because it
makes sharing information so easy. Using a blog to share
information is even easier than using email.

=> Your business’s public blog

A business blog is a marketing tool. A blog can add value to your
Web site, or it can take the place of a Web site. Look on it as a
combination “What’s New” Web site page, and an online journal.
Because of a blog’s freewheeling nature, it’s friendly and
relaxed.

If you don’t have a site, your blog’s a place to put your online
CV, portfolio and client list. You can, and should, use your blog
to express your personality and expertise.

If you have a Web site, your blog page builds loyalty, because
if you provide interesting content, your visitors will return to
your site. And because it’s a Web page, your blog will appear on
search engines, attracting new clients.

Google has been treating blogs differently from other Web pages
for a couple of years. Whereas it takes a standard Web page/ site
a month to be indexed by Google, blogs are indexed daily. This
means that your blog is mega-cheap advertising. You can post
something on your blog and have it indexed by Google within a
day.

Will creating a blog help your business? As I suggested in the
article: “Get Googled And Build Credibility”, because Google.com
is so popular and indexes so comprehensively, if you focus some
of your marketing and promotion time on getting your name out on
the Web, you’re building your credibility, both online and
offline.

(You can read the complete article in the newsletter archives at:
http://www.digital-e.biz/newsletter.html

–click the Archive button on the Newsletter page.)

So go ahead, blog your business!

=> Blog resources
Blogger -create your own free blog(s) www.blogger.com Blogger
provides a template for your blog, and makes adding to your blog
as easy as writing an email message. The “Post” and “Publish”
buttons on the interface update your blog.

Weblog.com — recently updated blogs: http://www.weblogs.com/

w.bloggar — http://wbloggar.com/A clever and useful little
freebie to write and format your blog posts offline, then
automatically post them when you go online.

Angela Booth’s Digital-e Blog: http://www.digital-
e.biz/blogger.html

***Resource box: if using, please include***

Veteran multi-published author and copywriter Angela Booth crafts
words for your business — words to sell, educate or persuade.
E-books and e-courses on Web site. FREE ezines for writers and
small biz: http://www.digital-e.biz/

About the Author

Writer, journalist and author Angela Booth has been writing for print and online venues for over 25 years. She also writes copy for businesses.

What in the world is up with the world of blogs? Blogs are meant to be this great new technology where people can share their ideas and interests with others around the globe. As far as I’m concerned the state of blogs is one of chaos, confusion, and anti-interactivity. The other day I decided to do some research on the Web and try to connect to some blog writers out there that interested me. Let me tell you it was not an enjoyable task as I had envisioned. I spent four painful hours surfing through around a thousand on-line journals, and I found only a few that interested me. What are we doing out there people?

First of all, just getting to a blog can be a pain in the arse. For example, you type in the words ‘Philosophy blogs’ and a whole bunch of sites come up. Some are conglomerate sites with thousands of journals, but the area you’re searching for may have only one blog in it! This is because they separate the blogs into a million different categories, like ‘love’, ‘lovers’, ‘lovable’ etc. Why not have just a few main categories to choose from?

The next problem is the content. People with ‘philosophical’ blogs are having personal chats with their mates about the local dance competition on Tuesday! Why not go to a chat room if you just want to talk to your friends? Blogs are supposed to be a personal viewpoint expressed to the whole Web community. Wouldn’t you actually like to meet more people like yourself? How is this going to happen if you talk in strange uncommon slang and acronyms that you and your friends can only understand? Please stick to the subject at hand, and take it at least half seriously.

Another major problem is the fact that you can find a really cool blog that sparks an interest, but then find that the writer hasn’t added an entry in over a year! What’s it doing on the Net? Have these people passed away? I seriously doubt it, as there are so many blogs in this ‘lost’ state. Having a blog is a responsibility; it’s a shared diary for the whole community. How can someone form a relationship if you only write in your blog once a millennium?

Back to the subject of content: These on-line journals are a real chance to communicate regularly with others with similar views to yourself. We can learn a lot from each other, as each human is an individual with special traits and skills that only they have. So why do we see so many blogs just talking about trivial nonsense like ‘Who the coolest movie actor is.’ Humanity is an intelligent species evolving everyday towards a higher consciousness. So where are all the thinkers out there, the people who have taken us to the next levels of spirituality and scientific exploration? I’d really like to hear what you’ve got to say, but all I can find are philosophical beliefs on why died pink jeans express one’s true inner self.

The issue of making comments on someone’s blog is also a controversial one. Why have comments sections if you’re not going to reply to people who have expressed an interest in what you’ve had to say? How is this community going to function if all the conversation is one-way! Come on people, wake up and smell the onions! Let’s change the blogging community into the awesome structure of shared knowledge that it was intended for. Please don’t let it turn into the small-talk world of chat rooms.

ABOUT THE AUTHOR

Jesse S. Somer
M6.net
http://www.m6.net
Jesse S. Somer is a concerned human attempting to inform his fellow people of the real possibilities hidden in the Internet.

Blogs, are often defined as frequent and ongoing publications of personal thoughts and opinions of the Internet or websites. And, of course - all of certainly know what Marketing is. We are constantly bombarded with every sort of Marketing ploy through almost all forms of electronic media and print media as well. Blog Marketing is an exploding tactical and strategic process on the Internet whereby personal opinion and marketing coalesce to advise, promote, guide, persuade or dissuade any or all of us in our purchasing decisions.

The Blogger generally provides his/her expertise and opinion to “assist” the consumer in making all sorts of decisions. These Blogs cumulatively provide guidance on virtually every aspect of known existence. Blog Marketing is potentially a perfect platform for “guerrilla warfare” marketing as well - everyone from Joe Schmoe on the street to top politicians and corporate executives can use this method to promote a personal agenda or to sell something in the guise of authoritative and disinterested position. Caveat emptor is the watch phrase still as it will always be. Still, Blog Marketing offers many positive contributions as well. The future customer is able to obtain more information about positions, products, or services than in the traditional marketing format of advertisements.

Opinion is what it is and everyone knows the old saying about opinions - it would behove the person being blogged to consider and the potential agendas of the Blogger. The promise of blogging is that more information about the subject may be obtained or that truly outside of the box thinking might emerge into public view.

About the Author

Gunnar Berglund has been a “internet- hardworker” for the last five years He publishes The meonit Gazette http://gazette.meonit.com and run http://www.meonit.com and http://www.visualxmleditor.com

If you’re hoping for a “Blog it and they will come” field of
dreams, you can forget that. Recent statistics from blog
search engine Technorati show that a new blog hits the
Internet every 7.8 seconds! Sheesh, talk about having to
rise above the noise level to be heard, how in the world are
you going to get eyeballs glued to your blog when there is
so much competition out there?

Unlike e-zine subscriptions or autoresponder mailings, it’s
not the quantity of visitors that counts, it’s the quality
of the visitors as well as how often they return to continue
reading your blog.

Quality, in this case, refers to how often they click on
revenue-generating links in your blog and how often they buy
something that you’re blogging about. Of course, if you’re
operating an altruistic blog that has no revenue-generating
features, then you are only concerned about how often the
readers return to bask in the illumination of your
knowledge, expertise, biting sarcasm or humor.

Either way, those are the two measurements of a successful
blog. Now don’t get me wrong, the number of readers is
important, of course, but it’s better to have 1,000 faithful
readers who return regularly than it is to have 5,000
readers who come once and you never see them again after
that.

There is no free traffic!

I love when bloggers say “I won’t pay for traffic. I can get
it for free”. Nothing is “free” my friend. You will either
pay for traffic with money or you will pay for traffic with
your time. Neither way is “free”.

So what you have to do is decide which of these situations
describe you best:

A) You have more money than time.

If you are so blessed, then you need to develop an
advertising plan to help you spend your money wisely. An
advertising plan requires you to research the different
advertising programs that are available, study the
demographics of the traffic that you’ll be receiving, make a
budget, set up test purchases and analyze the final results.

Well, you don’t HAVE to develop an advertising plan. You can
always just throw money at different potential solutions and
hope for the best. If you do that enough times then you will
automatically end up in the “B” category of “more time than
money” because all of your money will be gone and you still
won’t have any traffic.

B) You have more time than money.

You’ve got a great blog going, the few people who show up
already absolutely love it, but you’re in a financial
crunch. Is there any hope for you?

Yep, there’s plenty of hope. What you’ll need though is a
lot on ingenuity and the time to turn your smarts into
traffic. Believe it or not, you should still develop an
advertising plan because even though you’re not spending
cash, you are spending time. Time IS money and if you waste
time then you’re wasting opportunities to get traffic to
your site.

No matter which way you end up paying for your traffic, time
or money, you should first make an investment in buying some
“knowledge” from people who have already been there, done
that and got the T-shirt. That way you can spend less and
get more bang for your buck or your time.

About the Author

John Taylor is a prolific writer, he is the author of several
Internet Marketing related eBooks, for example… http://Test-and-Track.com

Several weeks ago I spent a good few hours finding blog directories with decent traffic to submit my blog to. Now it is time to see what sort of results there has been in terms of traffic from these directories.

I have submitted and to a handful of blog dig directories. These are directories that list the blogs themselves rather than their RSS feeds. The aim of the exercise is to see if this generates any traffic back to these sites.

The source of referrals that have been used to track the results are from log analysers looking at my raw logs and a third party page tracking service. This should give a more balanced view of actual traffic. The reason for this is that different software seems to report different results, these difference in these result can sometimes be quite startling.

Now for the results. So far only two directories have contributed any traffic back to my site. In both cases I think the traffic was generated from the new listings areas of the directories. The numbers of referrals are few, I do not expect much more traffic to be generated in the future as my sites are no longer listed in the new listings section.

Most of the directories do not do direct links and instead use redirects, this is usually because link tracking is in place. Unusually links directly to the sites it lists which I believe will count towards your back links unlike redirects.

Besides LSblogs that I have just mentioned the other directory that generated some traffic was .

Unfortunately you do not know which directories are going to generate traffic until you have been listed. You can increase your chances of ensuring traffic by submitting to directories that already have a lot of traffic. I would suggest that as it takes little time and effort to submit your site to blog directories and as they are few and far between compared to generic directories it is a worthwhile exercise.

The experiment is far from over as I still have many blog directories to submit to and I will be looking at the long term traffic from these sites. There will be an update to come which will include a list of all of the blog directories.

About the Author

Allan is the webmaster at where I will show you how to gain traffic to your site.

Blogs like all forms of writing are an art form that takes knowledge and practice to do well.

Writing…Blogs…Blogs are on-line journals where people express themselves through writing. Writing…Writing is the process where one puts down words of a language on a format that others can read. This process has not been around very long, to use one of my writing teacher’s favorite sayings, “Writing has only existed for one day in the one year that humanity has existed.” Speaking and thinking come much easier than writing. These processes just flow out naturally like a river of consciousness; sometimes we hardly have to think about doing them. Anyone and everyone can write words down on paper but that doesn’t mean it’s ‘good writing’, myself included. Like most things in life, our society already takes writing for granted which is proving to expose more of our ignorance. Writing is a new form of expression, and if we want to do it in a way that the masses can connect with our ideas, we have to think much more simply and clearly about this art.

Now that was quite a big paragraph, you’ve got to wonder if I really needed to say as much as I just did to introduce this article on the best way to write your blogs on the Web. I didn’t even mention this main idea, and that’s what an introduction paragraph is meant to be for. This is a common mistake in many blogs out there. We try to get too many ideas across in one paragraph, sometimes even in one sentence! The key, as in all things in life-is to keep it simple. Simplicity means that readers won’t get confused about what your journal entry is actually about. Introduce your main general topic at the start, and use the subsequent paragraphs to discuss separate ideas that relate to this topic. Try to tie everything up in the concluding paragraph, your main argument and the reason why you’ve written in the first place.

Grammar and sentence construction are not easy systems to master, especially if you come from a school system that spent more time telling you about historical battles and quadratic equations than on how to read and write. This is a real problem. When we speak we can get messages across to others easily, but if we put these words down on paper, the writing just isn’t interesting and doesn’t connect with people’s curiosities and fascination. When you write you are not talking to a close friend. You can’t use slang and colloquialisms that only your local community can understand. The aim is to connect with all the people in the world, so let’s make it crystal clear and enjoyable to read.

Your computer has spelling and grammar checks, as well as access to a thesaurus. Use them, but remember that the machine can’t decipher all the intricacies of language. Language is a world in itself, and much of its territories are undiscovered by the masses. So, again keep it simple. Short, precise sentences with single ideas are great. Many words in the English language have the same meanings (synonyms). Use the thesaurus so you don’t repeat the same word over and over throughout the text. It keeps the story fresh and doesn’t turn the reader off. There’s nothing more boring than repetition. Using different words can be a lot of fun and a learning experience, just make sure you use a dictionary (also on the computer/Internet) to make absolute sure of the word’s definition.

Readability…Simplicity…Make your blog accessible by all people. You can even take into consideration that many readers will have learned English as a second language. As I’ve said in previous articles, keep to the point-don’t go on tangents. Stick with the article’s topic, and definitely stay within the realms of your blog’s main area. If your blog is entitled “Jazz music”, people who go there don’t want to hear about how your football team won on the weekend! Please be consistent. How irritating is it to visit a blog that hasn’t been written on in months or years?

I hope these little tips will help you on your quest to producing ‘good’ writing that brings new friends and acquaintances of similar outlooks into your world. If you want people to read, the aim is to produce an emotional reaction in your reader. Pretend you are writing to another form of yourself, if it were not readable, interesting and fun…would you stick around?

By Jesse S. Somer

Jesse S. Somer is a ‘grasshopper’ writer attempting to inform other beginner writers on how they might one day become masters or ‘sensei’s’.

Why journal writing on the Web? Blogs are journals giving anyone an identity, and an awesome forum for sharing thoughts and ideas with others of similar interests.

Journal writing used to be a private, personal experience done late at night, scribbling hardly legible thoughts and daily occurrences down on paper amidst the haze of a barely lit room. When read over on a later date one could find connections and coincidences that sometimes brought deeper insights into the meaning of life. Also, old ideas could be rekindled that otherwise may have been forgotten forever.

In the 21st century a strange new type of journal writing is becoming prevalent in contemporary society. Called Blogs, these are journals used by the masses. Why are people sharing their thoughts instead of keeping them private like the days of old? These journals are found on the World Wide Web and can be used for a number of purposes. The Web is a public sphere and human souls are realizing that sharing their ideas and beliefs can have that same epiphany type of effect on others as the old type of journal had on the personal writer. People are also feeling that they have an identity, and putting it on the Web is a great way of expressing themselves. Anyone can do it, and besides words, visuals can also be integrated into the journal, often making the Blogs very appealing to readers/ viewers.

Blogs are becoming an excellent way of sharing information on any and every subject. Instead of searching Google for general sites about surfing, or 60’s music, one can go straight to a Blog on the subject in question and read daily thoughts and ideas by others with the same interest as well as expert points of view. If you own a business, you can see what entrepreneurs already based in your proposed field feel about the industry. As it’s a journal structure, the reader can see how certain individual’s beliefs have changed over time.

As the world around us is constantly in transition, humans have always looked for better ways of living and growing as a species. The Information Age has helped our society in innumerable ways. On-line journals are becoming the next step in giving voice to every person who has access to a computer and the Net. As well as putting one’s identity ‘out there’ with the masses, people are hearing the inner workings of minds with similar interests. Blogs are a phenomenon helping to create a more interconnected, socially aware global community.

About the Author

Jesse S. Somer
M6.net

Jesse S. Somer is a human hoping to help integrate technology with the average person in society.

The popular blogger.com owned by Google, Inc. has been around the internet for a while.

But still no matter how appealing a Blog may seem now a days there are still a few people that does not actually get to know what really a Blog is.

Well, a Blog is a type of website that allows you as its owner to easily put in your messages and publish it online.

It’s more like a journal or a diary type of site, but what’s interesting is it’s not hidden from others like a normal diary where in only you can write and see it.

A Blog is your personal site and your online diary at the same time. It is a place where you post something and other may post a comment about your post. It’s actually a great site to publish your own opinion and “what you think” thingy.

Now, with all those features how come it’s also a marketing tool? For some it may seem to be a diary or a journal but for some it is more likely to be a place to advertise products and market them.

Why? Because of the ability of Blogs to be crawled easily by search engines and because of the nature of a Blog that makes it look like an e-campus class that consist of a teacher and students. Advertisers, marketers and even programmers can make use of a Blog to post in messages about their products and users could post in their comments too.

A Blog is easily crawled by search engines because it is a content based site and search engines loves sites with great content volumes. I have a Blog my self at http://prialde.blog.com and with in 24 hours I can already search my Blog at Google Search.

A Blog is a great tool indeed. The answer now to the question, “Do I Really Need It?” is up to you to answer. Just remember no site is great without others knowing it.

Here are some of the Blogs I love to spend some time on.

http://prialde.blog.com
http://www.elf-ideas.blogspot.com/
http://ezinearticles.com/blog/

And here are some of sites offering free Blogs.

http://www.blog.com/
http://www.blogger.com/
http://www.blog-city.com/
http://www.blogdrive.com/
http://www.tblog.com/

And try this site http://simpleads.net/ to advertise your Blog.

ABOUT THE AUTHOR

Glenn is the owner and creator of iSnare – www.isnare.com a free articles site that offers unlimited free article submission and free reprint. iSnare can also write great contents for your site, visit http://outsourcing.isnare.com/?p=3